Report on the Development of China Top Brand Strategy 2007

In 2007, the implementation of China Top Brand Strategy focused on in-depth implementation of the Scientific Outlook on Development and the promotion of sound and rapid development of the national economy, and was based on the construction of brand. Moreover, with the strong guide, support and cultivation by the government as well as the active support by relevant social organizations, the top brand strategy was promoted effectively. A favorable atmosphere of widely concerning about the brand construction and emphasizing on the brand growth in the whole society also formed preliminarily. During that period, a number of top brands emerged in the market which provided more opportunities for customers or consumers to choose high-quality products. At the same time, a number of well-performing enterprises went successfully global to explore international markets. Their exploration boosted the success of internationalization strategy, contributed a lot to the improvement of quality of products marked as "made in China", and paved the way for Chinese brand products to successful internationalization. Therefore, the implementation of China's top brand strategy promoted and enhanced the economic growth, the optimization of industrial structure, the regional coordinated development, and the construction of a harmonious society.

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